The New England Patriots have secured their place as a
football dynasty. For the third time in four years, they took home Vince
Lombardi Trophy after an exciting victory in the Superbowl. The Patriots
defeated the Philadelphia Eagles by a score of 24 to 21 (all three of the
Patriots’ Superbowl victories have been by just a margin of three points).
The game wasn’t particularly pretty. The two teams were
tied at the end of each of the first three quarters. Finally, the Patriots
seemed to heat up and took a ten point lead with less than five minutes
remaining in the fourth. The Philadelphia Eagles managed to chip into that
lead by a touchdown, but they failed to rally a final drive and tie the game.
But who was paying attention to the game on the field?
There were plenty of other attractions to keep viewers entertained—celebrities in
the stands, cheerleaders on the sidelines, Paul McCartney at halftime, and so
on. And of course there were the commercials. The Superbowl has gained a
reputation for being a showcase of great commercials. This year there was
everything from monkeys with suits to Dennis Rodman in a hot tub.
The real question is this: Why would a company spend
millions of dollars for a 30-second add in the Superbowl? The answer is
simple—people are watching. Professional sports are big business in America, and the Superbowl is king of them all. There were 130 million viewers in the United States alone, and an estimated 1 billion people watched the game worldwide.
This obsession with professional sporting events is nothing
new. It’s been building for over eighty years, and only continues to gain
momentum. Let’s get the “historical perspective.”
The first major impact of professional sports came in the
1920s. This happened for two reasons. First, the economy was going great (the decade was known as the “Roaring Twenties”)
and people had more leisure time. As a result, more people played sports and
more people took time to watch them. The second major occurrence that took
place at the time was the spread of mass media. All of the sudden, the average
person could follow his or her favorite sports team by picking up the newspaper
or turning on the radio.
Once the public had a chance to witness the fierce
competitiveness and remarkable talent of professional athletes, there was no
turning back. Even during the Great Depression, when the last thing on most
people’s minds was sports, athletes like Babe Ruth were able to inspire and
excite people. It wasn’t until after World War II that professional sports
became as influential and widespread as it is today. This was in large part
due to athletes like Mickey Mantle (baseball),
Wilt Chamberlain (basketball), and
even coaches like Vince Lombardi (football).
Today, professional sports make up a multi-billion
dollar industry. Its growth has led to an increased popularity of sports in
general, and certain athletes have become both superstars and role models. The
critics of professional sports cite that they overshadow amateur athletics and
encourage young athletes to play for the wrong reason (for money rather than pure enjoyment).
Others note that the current obsession with professional sports is an indicator
of mixed-up priorities in society. In other words, there are more important
things to worry about.
Whether it’s good or bad, professional athletics seem to be
here to say. In fact, the sports industry continues to increase in size.